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'Arrow' had a pretty big presence at Comic-Con. Today was their panel. And they brought footage from season 3 with them. Based on what we know, this is probably a sizzle reel of the first 4-5 episodes, which means there is definitely a lot that happens in that time. Some of the cool stuff introduced is the fact that Ray Palmer will be competing with Oliver for control of Queen Consolidated. Could this also set him up as the possible villain we have heard rumored? Another is the brief nod to Star City (original name in the comics) and Felicity looking pretty beat up. Before you watch the trailers, be warned that the first minute is mainly footage from season 2, so if you haven't watched that yet, stay away.
One last piece of info pertaining to 'Arrow' is that there will be an episode dedicated to Felicity's past. The episode will be titled 'Oracle', implying that Oracle will make an appearance and also potentially setting up for Batgirl in the future.